Campbell Soup Company Is Getting A New Name After 155 Years

Campbell Soup Company is changing things up! The well-known brand of canned soups is going to change its name and no longer include the word “soup.” CEO Mark Clouse said that the company will soon be known as The Campbell’s Company.

The company is no longer just making soup; they are now making a wider range of foods, such as snacks, sauces, and more. This is more than just a rebranding.

Why Make The Change?

Clouse says the name change is part of a bigger plan to better showcase the company’s wide range of products. Campbell’s isn’t just soup anymore, and the new name is meant to show that. Over the years, the company has added many more products to its line.

As Clouse said in a statement, “This small but important change keeps the company’s iconic name recognition, reputation, and equity built over 155 years while better reflecting the full breadth of the company’s portfolio.” Campbell’s is showing the world that it has much more to give than just soup while keeping its well-known brand character.

People who own shares will decide on the planned name change at the annual meeting in November, so it won’t happen just yet. But it looks like the business is fully behind the change.

Adding More Than Just Soup

In the last few years, Campbell’s has done a lot to expand what it sells. The company still makes a lot of soup but owns many food names and sauces now. Here are some of them:

• Goldfish are a snack that both kids and adults love.
• Schnitzel lovers will love Snyder’s of Hanover.
• Cape Cod is known for its kettle-cooked chips.
• Pepperidge Farm (they make cookies and other food goods).

Campbell’s recently bought Sovos Brands, which produces Rao’s sauces. This gives Campbell’s an even wider range of products. This purchase is another step in their plan to sell more than just soups and get into other food areas that are growing quickly.

This Brand Will Always Have Soup

Soup fans don’t need to worry that the name is going to change. Clouse says that soup will always be an important part of the Campbell’s brand. He promised, “We will always love soup and never take our eyes off this important business.”

But the attention has shifted to snacks and sauces. Campbell’s knows that people want more than just ready-to-serve soups; the company is ready to meet those needs.

Why Pay Attention To Snacks?

Campbell’s has done very well selling snacks in the past few years. Last year, the company’s snack sales increased by an amazing 13%. When you look at how soup sales have only grown by 3%, it’s clear why the company is putting snacks first.

Consumers want quick and easy options because they snack more than ever. People can’t live without Goldfish crackers and other brands like them, and Campbell thinks these brands have a lot of promise.

The company’s owners think snacks could make up even more of their business than soups. Campbell’s thinks its snack brands will bring in more new customers than its regular soups by 2027. This trend shows that people are changing how they eat, choosing snacks over big meals or ready-made foods.

Where Will Campbell’s Go From Here?

The company wants to become famous for more than soup in the future. With more snacks and sauces to choose from, Campbell’s hopes to attract new customers while keeping soup fans loyal.

“We’re so much more than soup,” Clouse said. Even though the name change is only symbolic, it shows that Campbell is moving toward a bigger and better future.

In November, shareholders will have the final say on the name change, but it’s clear that Campbell’s is changing to stay relevant in a food world that’s always changing. Campbell’s wants to ensure that everyone can find something they like, whether it’s one of their classic soups or new snack names.

To Sum Up

Campbell Soup Company is changing its name to The Campbell’s Company because it wants to sell more snacks, sauces, and other foods besides soups. This move shows that the company is growing in the snack market, which is now a big part of its business.

Campbell’s will always be known for its soups, but the company wants to stay relevant to current customers by adding new products and following new food trends. Late this year, shareholders will decide if the name should be changed.

READ ALSO: Chipotle’s Super Popular Brisket Is Returning To Menus