Ice Breakers Introduces Flavor-Changing Gum for a New Chewing Experience

The candy aisle recently upgraded with Ice Breakers’ latest innovation: Ice Breakers Flavor Shifters. This new gum promises to excite your chewing routine by shifting from one flavor to another as you chew. It’s not just your regular gum; it’s a multi-flavor experience that will keep your taste buds entertained from start to finish.

A Two-in-One Flavor Experience

If you’ve ever wished your gum could offer more than one flavor, Ice Breakers Flavor Shifters delivers just that. As the name suggests, this gum changes flavor while you chew. If you like fruity or minty flavors, you can now enjoy both in one piece of gum.

This innovation aims to create a dynamic, engaging chewing experience where the flavor evolves.

Taylor Schwartz, the senior associate brand manager at Ice Breakers, said it best: “In a world where we’re constantly looking for ways to stay stimulated and engaged throughout the day, we need a gum that can keep up.”

She added that Ice Breakers Flavor Shifters offer a “refresh button for your mouth,” perfect for busy people who are used to multitasking. The gum provides a break from the monotony of everyday flavors and gives you something new to look forward to as you chew.

Two Flavors in Every Pack

Ice Breakers Flavor Shifters come in two unique flavor combinations. The first is Wild Berry to Cool Mint, which blends fruity and minty flavors. It starts with a burst of wild berry sweetness before shifting to a refreshing cool mint.

The second flavor is Wintergreen to Cool Mint, offering a double dose of minty goodness. It starts with the crispness of wintergreen before transitioning into the familiar coolness of classic mint.

The timing of the flavor shift is different for everyone, making each chewing experience unique. One minute, you’re enjoying wild berry or wintergreen; the next, you’re hit with a cool, minty refresh. The unpredictability of when the flavors will change adds to the fun, keeping you on your toes with each chew.

Why Ice Breakers Flavor Shifters Are a Game Changer

Ice Breakers’ new gum isn’t just about flavor—it’s about bringing a new level of excitement to the world of chewing gum. Over the past few years, gum sales have seen a decline, especially during the pandemic. According to a report from the Associated Press in March 2024, gum sales fell by 32% since 2018.

Although there was a slight rebound of about 1% in 2023, this didn’t make up for the significant drop. One of the reasons for this decline was that people weren’t chewing gum as much during the pandemic.

However, things are starting to change. As life returns to normal, more people are looking for ways to stay refreshed and engaged, and gum is returning. But consumers want more than just a primary minty flavor—they want something exciting that offers a new experience. That’s where Ice Breakers Flavor Shifters come in.

Ice Breakers provides a value-packed product that appeals to today’s consumers by offering two flavors in one piece of gum. Not only does the gum keep your breath fresh, but it also adds an element of surprise to your day.

And with the cost of gum increasing—thanks to inflation—Flavor Shifters feel like a two-for-one deal, giving you double the flavor for your money.

The Evolution of Gum Sales

Interestingly, while gum sales in terms of volume have decreased, the total dollar amount spent on gum has returned to pre-pandemic levels. However, this recovery is mainly due to inflation. In 2023, the average pack of gum cost $2.71, more than a dollar higher than what it cost in 2018.

Even though the prices are higher, customers are still willing to pay gum that offers more, which is why products like Ice Breakers Flavor Shifters are so appealing.

The new gum taps into a desire for variety and engagement, especially among people constantly on the go. As Schwartz mentioned, Ice Breakers fans are used to doing multiple things at once, and Flavor Shifters is designed to fit into their busy lifestyles.

It’s a small, portable product that adds a moment of refreshment and surprise to their day.

Available Nationwide Starting in September

Are you excited to try Ice Breakers Flavor Shifters? You won’t have to wait long. The new gum will be available at retailers nationwide starting in September 2024. As with most products, the price will vary depending on the store, but given that you’re essentially getting two flavors in one, it’s like getting a buy-one-get-one deal for your mouth.

Whether you’re a fan of fruity, minty, or both, there’s a Flavor Shifters option for you.

Why Flavor Shifters Could Be the Future of Gum

With gum sales bouncing back and consumers looking for more engaging products, Ice Breakers Flavor Shifters could be the innovation that sets a new trend in the gum industry. In today’s fast-paced world, people always look for products that offer more than just the basics. They want something that keeps them entertained, engaged, and satisfied.

Ice Breakers is tapping into the growing demand for multi-dimensional products by offering gum that changes flavors as you chew. This gum is perfect for those who want a little bit of excitement with their fresh breath, making it a good option for anyone looking to break the monotony of their chewing routine.

Whether you need a quick refresh or want to enjoy a fun flavor-shifting experience, Flavor Shifters has you covered.

So, if you’re ready to add a little excitement to your day and treat your taste buds to something new, pick up a pack of Ice Breakers Flavor Shifters when it hits the shelves in September.

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