Categories: Drinks

Michelada’s Big Break: How A Classic Drink Became A Thriving Side Hustle

Years later, I was back in Los Angeles and excited to see old friends again. I wanted to see Wendy, one of my best friends who lives in Bellflower. She is known for planning everything out very carefully, and when I told her I wanted to get together, she went above and beyond. We invited our best friends and their wives to a casual carne asada in her backyard.

Fred’s Magical Michelada

The event revolved around Fred’s Micheladas. Eric, Wendy’s husband, was in charge of the drinks. I felt so homesick while he made my Michelada. Clamato juice, Worcestershire sauce, Tapatío hot sauce, and Modelo beer had the right balance of flavors.

It was served in a cold mug topped with chamoy and Tajín. I remembered spending lazy Sundays as a child in the San Fernando Valley, drinking shrimp drinks with avocado while Juanes or Café Tacuba played in the background.

Amazing Michelada Kits From Wendy’s

After drinking Fred’s Michelada, I thought how great it would be to have a similar experience at home. What I didn’t know was that Wendy had already solved this problem. Inspired by a TikTok post from Tapia’s Fuego, she started making Michelada kits as a side job.

If you want to make the perfect Michelada, these kits come with a tamarindo straw, some sweet and hot Mexican treats, and a small bottle of Clamato. A clear plastic shoulder bag that can be used more than once and is allowed at Dodger Stadium holds everything nicely.

The idea Wendy came up with worked well. In their first appearance, her Michelada kits were at a gathering she assembled before a Dodgers game. Customers could enjoy a perfectly made Michelada after buying a beer at the stadium. It was easy for anyone to enjoy a high-quality Michelada experience without worrying about getting all the materials together.

What Made The Michelada Famous

Interesting things have happened in the past of the Michelada drink. According to reports, it began in San Luis Potosí, Mexico, in the late 1970s. Michel Espér, thirsty and at a country club, asked for ice and lime in his beer. Over the years, the Michelada has changed, picking up regional variations and getting more complicated.

Michaelmas is now a popular drink in bars and restaurants, and it’s even started a trend among people who like to do things themselves. This drink is very popular, as shown by the rise of Michelada kits and homemade mixes.

Creating Your Own Michelada Styles

The Michelada trend is spreading across the country. The seller in Detroit sells flavored chamoy paste in seven-ounce containers and squeeze bottles that are great for making your Michelada taste better.

Additionally, TikTok has taken advantage of his fame to start his line of chamoy paste in Phoenix, adding to the growing number of people who have made their own Michelada mixes. Other popular DIY Michelada brands include Stephanie Reza’s Gorda’s Mix in Texas, which shows how widespread the trend has spread.

Celebrate Flavor At Michelada Festivals

Due to the growing interest in Micheladas, events like the Miche Fest in Chicago have been created. At Oakwood Beach, this event had about 10,000 people each day. Different Michelada stands showed off their unique versions of the drink throughout the event. The festival honored the creativity and variety of Micheladas by serving them in buckets and topping them with Mexican chips, ceviche, or even gummy candies.

Beyond bringing attention to the Michelada is popularity, the Miche Fest also helped small Michelada mix makers like Big Mich. One famous example of the success of the Michelada movement is Big Mich, which Javier Garcia started.

Garcia started his company in 2017 with just six hundred dollars and some Mason jars. He started selling Michelada mix out of his Volkswagen Passat in Chicago, mostly in Latino areas. Success! Now, you can get Big Mich in around 350 places, like bars, restaurants, and grocery stores.

Community-Based Methods

Garcia’s success with Big Mich exemplifies a larger trend in the Michelada community. Garcia stresses the value of helping the community by getting his ingredients from Latino distributors in the area. Big Mich isn’t just about creating Micheladas; it’s also a way to help others and reconnect with people in your community.

Concerning Wendy’s Plans For The Future

Again, Wendy is already planning to go to Bellflower next summer. People come in large numbers to her husband’s pre-game parties, which include spicy chicken wings and thick cuts of tasajo from a nearby meat store.

The Michelada kits that Wendy sells will be a big part of these events, and Wendy is happy about the growth that could happen. Her mother’s positive attitude toward life has given her a creative spirit that pushes her to look for new chances and ideas.

Remembering The Visit

I bought one of Wendy’s custom Michelada tote bags as a gift before I left. The item didn’t include the fixings but was a memory of the enjoyable and tasty evening we shared. Looking forward to seeing what new things Wendy comes up with as she continues to improve and grow her Michelada kit business.

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